Editor Reviews:

Product Description:
People are too busy to trade their time to see another financial professional, all of whom look alike – so they believe. Clients screen calls. Prospects make excuses. Many hang up. Some politely just say no. But a no is a no - shrinking your potential success. Is it worse today than years past? Yes! A dramatic change has occurred. Prospects are becoming harder to access and clients harder to keep loyal. If you remain asleep at the wheel, the damage will be irreversible. That’s a hefty price to pay for not knowing the new rules for prospect attraction.

In his latest book, Robert Krumroy delivers the new psychology for building deep client loyalty and creating a compelling personal prospect attraction for the financial professional. You will be introduced to the new prospect-attraction model, turning the old rules of engagement on their ear.

"Many advisors think that prospect attraction is defined as sending pre-approach letters to initiate their introduction," he observes. "Some think it is perfecting their elevator speech. Others think it is their phone approach. Some think it’s their quarterly financial newsletter. Some think it’s about specializing. But it’s none of these. It’s about how you add unique and relevant texture to your prospect’s personal world."

Krumroy describes step by step how to become "a little bit famous" in your local market, sharing unique approaches for cutting through the skepticism prevalent among consumers today to gain welcomed access when requesting appointments or soliciting referrals. He explains what works and what doesn’t through dozens of examples and true stories.

This is the book that shows you:

· Where to find the most approachable affluent prospects · How to heighten your prospect’s awareness for you in ways that attract them to you. · How to establish a business characteristic uniqueness that trumps the competition. · How to engage meaningful prospect connection strategies, building competitive preference for you within your market. · How to solve the "getting in" problem with affluent prospects, ones that you thought were impossible to access. · How to avoid ineffective marketing methods still being promoted today.

Prospect attraction begins by delivering an experience that is creative, distinctive, and personally relevant. Attraction is not your product, nor your planning process. It’s not even most differentiation strategies. Today’s prospect wants more. They want YOU to be a "little bit FAMOUS!"

Rating : - An Absolute Winner - Don't Miss This!
I read this book in one sitting. It was that good. I didn't want to put it down. The rules for Prospect Attraction were invaluable. The Activating Events, over 170 pages, were insightful and easy to adapt. I have read a lot of marketing books but this one is a remarkable standout. It gives specific ways to build influence in your market, create meaningful attraction and look more professional than the competition. This book should be a required reading for anyone in financial sales. There is no better book for learning how to influence your market and create a unique and professional image. This is an absolute winner!